Distractors
Treat the announcement like the unfortunate news it is
Explain to clients the rising costs and overhead that make it necessary to charge more
Start with an apology to the clients for having to raise your fees
Key
Keep it simple, straightforward, and unapologetic
Question
In “Pricing Is an Identity Issue, Not a Math Issue” by Elicia Crook, what’s the best way to announce a price increase?